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Bank Innovation

Betterment’s New Feature May Distinguish It From Other Robo-Advisors

By Tatjana Kulkarni

Betterment, the online financial adviser, today launched a new feature that lets its retail customers further customize their asset-class investment. The feature is an extension of Betterment’s core growth strategy – personalization, Betterment CEO Jon Stein told Bank Innovation.

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This article originally published March 28th, 2018 on Bank Innovation

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