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Betterment’s Fighting Words For Robo-Advisor Rivals

By Steve Garmhausen

But Betterment, which preceded them, has the advantage when it comes to innovation, its chief says.

“The long-term challenge of larger incumbents is that they would like to take a different approach but are lacking the technical talent and the customer alignment to do so,” Betterment CEO Jon Stein tells FinancialAdvisorIQ.

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This article originally published January 2nd, 2019 on Barron's