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Business Insider

Betterment’s diversification plan pays off

In an increasingly crowded market, many robo-advisors are venturing beyond generic, consumer offerings to increase their chances of success — a strategy that US-based Betterment has recently seen pay off.

Betterment started as a standard consumer-oriented robo-advisor, but expanded earlier this year to provide a business offering.

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This article originally published December 5th, 2016 on Business Insider