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Betterment’s bad-news play at getting in good with RIAs and investors

By Brooke Southall

Betterment is reversing the usual protocol of giving the customer the good news about the gross proceeds of a trade by hitting the investor with the bad news of the associated tax bill.

The New York City-based automated financial advice website will now first deliver the harder-to-stomach news of how much of a trade’s proceeds will eventually be handed over to Uncle Sam or to the state treasury.

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This article originally published October 30th, 2014 on RIABiz


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