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Bank Innovation

Betterment to Pivot from Investments to Managing ‘All of Your Money’

By Diana Asatryan

Six years ago roboadvising was the domain of just a few startups, but today the space is getting increasingly crowded.

Betterment saw that coming since Day One (exactly six years ago), according to CEO Jon Stein. “But that’s a good thing for us, because every time one of these incumbents launches a product, we grow faster,” he said at the Future of Fintech Conference yesterday. “They are educating the market, so we get more customers learn and come to us.”

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This article originally published June 9th, 2016 on Bank Innovation


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