Betterment to Pivot from Investments to Managing ‘All of Your Money’
By Diana Asatryan
Six years ago roboadvising was the domain of just a few startups, but today the space is getting increasingly crowded.
Betterment saw that coming since Day One (exactly six years ago), according to CEO Jon Stein. “But that’s a good thing for us, because every time one of these incumbents launches a product, we grow faster,” he said at the Future of Fintech Conference yesterday. “They are educating the market, so we get more customers learn and come to us.”