Betterment to Pivot from Investments to Managing ‘All of Your Money’

By Diana Asatryan

Six years ago roboadvising was the domain of just a few startups, but today the space is getting increasingly crowded.

Betterment saw that coming since Day One (exactly six years ago), according to CEO Jon Stein. “But that’s a good thing for us, because every time one of these incumbents launches a product, we grow faster,” he said at the Future of Fintech Conference yesterday. “They are educating the market, so we get more customers learn and come to us.”

Read the Original Article

This article originally published June 9th, 2016 on Bank Innovation.