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Financial Advisor IQ

Betterment Takes Aim at Vanguard, Personal Capital

By Murray Coleman

Another big robo player is jumping into the white-hot hybrid advice field, aiming to attract investors who still prefer human intervention as opposed to strictly computer-driven asset management.

New York-based Betterment, an early pioneer in online investment advice, says it’s joining a growing number of fund providers and independent wealth managers who are turning to “real-life” advisors to help manage client accounts.

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This article originally published February 1st, 2017 on Financial Advisor IQ


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