Financial Advisor IQ
Betterment Takes Aim at Vanguard, Personal Capital
By Murray Coleman
Another big robo player is jumping into the white-hot hybrid advice field, aiming to attract investors who still prefer human intervention as opposed to strictly computer-driven asset management.
New York-based Betterment, an early pioneer in online investment advice, says it’s joining a growing number of fund providers and independent wealth managers who are turning to “real-life” advisors to help manage client accounts.