Betterment takes aim at 401(k) market

By Nick Thornton

The inevitable has happened.

Today, New York-based Betterment, the robo advisory that oversees more than $2.5 billion of retail investors’ assets, is rolling out Betterment for Business, a 401(k) platform that hopes to immediately compete for a slice of the $5.5 trillion defined contribution market.

“We think what we’ve built is how all retirement plans should work, and someday will,” said Jon Stein, Betterment’s CEO and co-founder.

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This article originally published September 11th, 2015 on Benefitspro.