Betterment rolls out free baseline human advice to customers who have a smartphone and no RIA and cuts price on premium advice offer
By Brooke Southall
With just 12 licensed financial advisors, Betterment is rolling out fiduciary financial advice to most of its 280,000 customers without raising its price.
The New York-based robo-advisor, which manages $9.7 billion of assets and has a dozen certified financial planners on staff, will deliver the advice exclusively by means of the messaging feature on its mobile app. Customers can expect an answer within 24 hours with allowances for the advisors’ 40-to 50-hour week.