Betterment raises $100 million a year after a $60-million round, enabling it to step up efforts to win the HNW wallet
By Lisa Shidler and Brooke Southall
Betterment Inc. just landed $100 million in funding from a Swedish investment company and four already onboard VC investors bringing the firm’s total capital up to $205 million.
The round punctuates a blazing streak of success and evolution. Since January 2015, the New York-based robo-advisor has grown from 50,000 clients and $1.1 billion of managed assets to 150,000 clients with nearly $4 billion in AUM.