Betterment Offers a Lower-Cost 401(k) Tool For Small Businesses
By Zoe Henry
Betterment, an investment platform that today manages as much as $2.6 billion in assets, will now tackle the multi-trillion dollar 401(k) market.
On Friday, the company announced its latest product offering, Betterment for Business, set to launch in early 2016. The 401(k) tool is automated, providing investors with personalized advice on their assets, while letting employers enroll new hires online.