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Barron's

Betterment Now Gunning for Wealthy Investors

Look out human advisors—robo-advisor Betterment is now gunning for your wealthy customers.

The biggest independent robo “has overhauled its entire brand,” writes Bloomberg. Its marketing and advertising is now going after more affluent customers, just as Vanguard, Schwab and others have raised robos’ profile through their own successful digital platforms.

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This article originally published May 24th, 2017 on Barron's.