Betterment lets investors customize their portfolios to match risks
By Dean Takahashi
Betterment has been growing its business for financial advice since 2010, and today it is launching a way for users to create custom portfolios. Dubbed Flexible Portfolios, the feature lets investors control asset class weights within the Betterment portfolio, enabling them to decide how their money is distributed.
With the launch of this new strategy, Betterment will be the first online financial advisor to provide the tools to build a more personalized portfolio while accessing low-cost fiduciary advice.