Betterment launches way to help investors donate to charities, increasing pool of potential customers
By Suman Bhattacharyya
Betterment, the world’s largest robo-adviser by assets under management, is launching a service it hopes will differentiate it from competitors by helping customers donate shares to charities.
Betterment for Charitable Giving goes live on November 28. It’s another example of how the robo-adviser is appealing to socially-conscious customers by removing the friction around charitable donations.