Betterment launches ‘free’ charitable-giving platform
By Ryan Neal
Betterment plans to digitize yet another value proposition of traditional advisers, this time setting its robo-sights on charitable giving.
A new feature from the digital adviser, aptly named Betterment Charitable Giving, lets investors donate directly from their accounts to charities on the Betterment platform. After a user decides how much to give, Betterment funds the donation with the most appreciated shares from their portfolio, allowing clients to get the tax deduction and avoid capital gains taxes.