Betterment launches ‘free’ charitable-giving platform
By Ryan Neal
Betterment plans to digitize yet another value proposition of traditional advisers, this time setting its robo-sights on charitable giving.
A new feature from the digital adviser, aptly named Betterment Charitable Giving, lets investors donate directly from their accounts to charities on the Betterment platform. After a user decides how much to give, Betterment funds the donation with the most appreciated shares from their portfolio, allowing clients to get the tax deduction and avoid capital gains taxes.Read the Original Article
This article originally published November 15th, 2017 on InvestmentNews