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Betterment launches ‘free’ charitable-giving platform

By Ryan Neal

Betterment plans to digitize yet another value proposition of traditional advisers, this time setting its robo-sights on charitable giving.

A new feature from the digital adviser, aptly named Betterment Charitable Giving, lets investors donate directly from their accounts to charities on the Betterment platform. After a user decides how much to give, Betterment funds the donation with the most appreciated shares from their portfolio, allowing clients to get the tax deduction and avoid capital gains taxes.

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This article originally published November 15th, 2017 on InvestmentNews