Employee Benefits News
Betterment for Business opens for business
By Andrea Davis
Robo-adviser Betterment for Business has officially launched with a group of 50 employer-clients, after spending the last quarter of 2015 building its automated investment advisory service for employers.
Demand for the new 401(k) platform, which places plan participants in a globally diversified portfolio of index-tracking exchange-traded funds and offers them personalized investment advice, has been “pretty overwhelming,” says Cynthia Loh, head of Betterment for Business.