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Employee Benefits News

Betterment for Business opens for business

By Andrea Davis

Robo-adviser Betterment for Business has officially launched with a group of 50 employer-clients, after spending the last quarter of 2015 building its automated investment advisory service for employers.

Demand for the new 401(k) platform, which places plan participants in a globally diversified portfolio of index-tracking exchange-traded funds and offers them personalized investment advice, has been “pretty overwhelming,” says Cynthia Loh, head of Betterment for Business.

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This article originally published January 27th, 2016 on Employee Benefits News