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Financial Planning

Betterment finds a second home

By Jessica Matthews

Digital advice firms are investing heavily in expanding both their human advisor rosters and their physical footprints. Betterment is the latest to expand beyond its roots, deciding on Philadelphia as its second home outside of New York.

The hybrid robo advice firm, which now manages $15 billion in assets for 400,000 clients, will open its offices in the city of brotherly love by the end of February, according to the company. Betterment also plans to hire 20 new team members by the end of the year.

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This article originally published January 31st, 2019 on Financial Planning