Betterment CEO: We’re Getting Older, Wealthy Clients Now
By Sharon Adarlo
Betterment is growing exponentially and it’s not just millennials who are clients.
The five-year-old robo advisor firm is adding 1,000 accounts a week to the tune of about 94,000 with a total of $2.3 billion AUM. And over 30% of assets come from clients age 50 and up, according to Jon Stein, CEO and co-founder of Betterment, who revealed the figures at the In|Vest conference in New York on Thursday.