Betterment CEO to Trump: DOL fiduciary rule worth your time

By: Nick Thornton

New York-based Betterment, the country’s largest independent robo-advisory that now oversees more than $6 billion in assets, placed full-page ads in Sunday’s New York Times and Monday’s Wall Street Journal imploring readers, investors, and President-elect Donald Trump to get behind the Department of Labor’s fiduciary rule.

The Time’s ad, featured in the paper’s business section, was in the form of a letter from Betterment’s CEO and founder, Jon Stein, to Mr. Trump.

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This article originally published December 6th, 2016 on BenefitsPRO.