Betterment CEO: Fidelity and Schwab’s entering our turf is a positive

By Anthony Noto

Betterment LLC is the latest financial advice and money-planning website to pull in serious venture-capital backing.

The New York startup, known as a “robo adviser” or “robo investor,” announced today it had received its largest amount of cash to date. The $100 million comes from a venture capital set that includes Swedish investment firm Kinnevik, which led the round, as well as previous investors Bessemer Venture Partners, Menlo Ventures, Anthemis Group and Francisco Partners.

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This article originally published March 29th, 2016 on New York Business Journal.