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Business Insider

BETTERMENT CEO: We ‘could become the Amazon of financial services’

By Frank Chaparro

Amazon’s insurmountable rise is one that every new startup seeks to replicate.

The ecommerce juggernaut, which has humble beginnings in the book business, is transforming the retail business.

Betterment, the largest independent roboadviser in the world, with $9 billion under management and 270,000 customers, thinks it might be able to do the same in finance.

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This article originally published July 6th, 2017 on Business Insider