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Reuters

Betterment breaks out of robo-mode, lets wealthy clients select assets

By Elizabeth Dilts

NEW YORK (Reuters) – U.S. robo-adviser Betterment LLC said on Wednesday it is rolling out personalized portfolio management for clients with more than $100,000, marking the firm’s first step away from the automatically designed and rebalanced portfolios that have become its hallmark.

Betterment Chief Executive Jon Stein said it is a move to appeal to wealthier clients who keep only a portion of their assets with Betterment, and who have said they would invest more if they could pick and choose what is in their portfolios.

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This article originally published March 28th, 2018 on Reuters.