Betterment boosts its competitiveness by going hybrid

With more incumbents launching their own robo-advisor products, independent robo-advisors haven’t seen the success they anticipated, and many are diversifying as a result.

The latest robo-advisor to adjust its model is US-based Betterment, which announced the launch of two new customer offerings on Tuesday, according to a press release seen by BI Intelligence. Betterment currently has $7.3 billion in assets under management (AUM) and 222,000 customers.

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This article originally published February 1st, 2017 on Business Insider.