Betterment: ambitions of a robo adviser
By Jonathan Guthrie
High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail.
Betterment is an old word for a new idea: a website delivering personalised investment at lower cost than flesh-and-blood advisers can. But then paradox is intrinsic to the character of co-founder Jon Stein. The New York entrepreneur says he “loathes” the banking industry, yet plays down the assumption that “robo advisers” such as Betterment could put tens of thousands of US investment advisers out of their jobs.