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financial times

Betterment: ambitions of a robo adviser

By Jonathan Guthrie

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Betterment is an old word for a new idea: a website delivering personalised investment at lower cost than flesh-and-blood advisers can. But then paradox is intrinsic to the character of co-founder Jon Stein. The New York entrepreneur says he “loathes” the banking industry, yet plays down the assumption that “robo advisers” such as Betterment could put tens of thousands of US investment advisers out of their jobs.

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This article originally published December 16th, 2014 on financial times


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