Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

Coming soon: our new one-on-one advice packages. Learn more

Now available: our new one-on-one advice packages. Learn more

Get your entire Smart Saver balance managed free for 3 months. Enroll today

Get your entire Smart Saver balance managed free for 6 months. Enroll today

Introducing Smart Saver: You could earn 1.83% with our low-risk investing account for your extra cash.* Learn more

financial times

Betterment: ambitions of a robo adviser

By Jonathan Guthrie

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail.

Betterment is an old word for a new idea: a website delivering personalised investment at lower cost than flesh-and-blood advisers can. But then paradox is intrinsic to the character of co-founder Jon Stein. The New York entrepreneur says he “loathes” the banking industry, yet plays down the assumption that “robo advisers” such as Betterment could put tens of thousands of US investment advisers out of their jobs.

Read the Original Article

This article originally published December 16th, 2014 on financial times

Search our site