Betterment Allies With Fidelity to Launch Betterment Institutional for Advisors
By James J. Green
Betterment, the four-year-old robo-advisor, announced Wednesday the launch of Betterment Institutional, which will provide advisors with a self-branded, automated platform to serve existing clients and attract new clients with Betterment’s investing, tax harvesting and automated rebalancing offerings.
Jon Stein, the founder and CEO of Betterment, said in an interview that Betterment Institutional, or BI, “brings the power of Betterment to more people,” partnering with advisors who want to leverage BI’s technology solutions in their practices.