Betterment: Advisors’ Friend or Foe?

By Janet Levaux

Betterment CEO Jon Stein spoke to some 2,000 advisors and other financial professionals Tuesday morning at Inside ETFs 2015 in Hollywood, Florida, and immediately separated himself from the “average advisor.”

“This is early for me,” said the founder of the robo-advisor, who is in his 30s. “In our office, we get started at around 10 a.m.”

Next, he tried to warm the audience to Betterment. “There is a sense of competition between robo and human advisors,” said the New York-based entrepreneur. “I think that is a false competition.”

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This article originally published January 26th, 2016 on ThinkAdvisor.