Betterment adds personalization to appeal to wealthier clients
By Suman Bhattacharyya
Betterment is giving its wealthier customers more control of asset class weights to attract and retain more well-heeled clients.
Asset class weights refer to the different ways securities can be allocated within a customer’s portfolio. On Wednesday, it launched the Betterment Flexible Portfolio, which lets customers choose how asset weights are allocated, a function that’s normally pre-set for clients who have invested less than $100,000.