Betterment Adds Human Touch And Raises Its Fees
By Rob Berger
Now Betterment is adding human advisors (which for some reason reminds me of Amazon’s recent opening of stores inside malls). Recognizing that some investors want to speak with a human being, Betterment has introduced two new levels of service. In addition to its traditional service, which it now calls Betterment Digital, it has added Betterment Plus and Betterment Premium.