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Fast Company

Betterment Adds Human Advisors, Casting Doubt On Pure-Play “Robo” Investment Models

By Ainsley O’Connell

Betterment pioneered the idea that software could do a better job of managing investments than good old-fashioned humans. But now the robo-advisor is turning to tradition—and wealthier customers—with the introduction of higher-tier products that layer in-house financial advisors on top of portfolio technology.

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This article originally published January 31st, 2017 on Fast Company.