Betterment Adds Charitable Giving Feature in Time for Year-End Tax Moves
By Bernice Napach
Betterment, the largest independent robo-advisor, is adding a charitable-giving feature to its platform, allowing investors to donate appreciated portfolio shares directly from their accounts to a number of charities for no fee. Advisors who use Betterment’s advisory platform can also access the feature on behalf of their clients.
The feature, known as Betterment Charitable Giving, will launch on Nov. 28, aka Giving Tuesday, when people are encouraged to donate to nonprofits following what are traditionally the busiest shopping days of the year, Black Friday and Cyber Monday.