Why Betterment Added A Human Touch To Its Roboadvisor Tool

By Kathryn Thayer

Betterment, a digital investing platform that manages over $7 billion in investor assets, announced in late January that it will offer certified financial planner services to users with balances over $100,000.

It’s a rather significant update for the service that had championed the investing power of roboadvising. Roboadvisors “actively” manage profiles without human intervention, using algorithms to adjust portfolios based on market trends. Betterment founder and CEO Jon Stein says that with the new human services available on Betterment, “We can make sure you are using all our tools in the most optimal way possible for your specific situation.”

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This article originally published February 15th, 2017 on Forbes.