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Financial Planning

Behavioral finance tricks to combat clients’ investing bias

By Sean Allocca

Note for human planners: digital investing platforms use behavioral finance to improve investor results. The leading independent robo advisor Betterment already incorporates behavioral finance elements into its client platform, said Dan Egan, Betterment’s director of behavioral finance. For instance, the firm now employs visual cues to indicate whether a client is doing enough to reach their goals, or if they need to save more.

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This article originally published May 9th, 2019 on Financial Planning