Baby Boomers And Robo-Advisors Can Be An Unlikely Match
By Arielle O’Shea
A decade ago, people 50 or older were nearly nonexistent on social media. Today, about half of those ages 50 to 64 have been drawn in, presumably by cat memes and baby pictures like the rest of us. There’s a 99% chance my mom is sharing this post on Facebook right now.
Jon Stein, CEO of Betterment, hopes a similar story might be told of robo-advisors one day — minus, I suspect, the cats. These services, which manage investor portfolios via computer algorithm, have largely targeted — and attracted — millennials thus far. But Stein has reached out repeatedly to older age groups, including here on Forbes in 2013.