As fintech companies jockey for the pole position among consumers, Betterment gets a $100 million boost

By Jonathan Shieber

Investments in financial technology companies continue to be on a tear, as everyone sees an open field to grab the attention… and money of millennial consumers (and even the preceding generations before they enter financial dotage),

With the field continuing to expand, each flavor of technologically enhanced financial services vendor is looking to be the hub for consumer services.

As an increasing number of companies enter the fray, Betterment (at this point one of the industry’s elder statesmen) has raised $100 million in new financing to build out its war chest and invest in new products and services.

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This article originally published March 29th, 2016 on TechCrunch.