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RIABiz

An insider reveals turbo-contents of the In|Vest conference in New York, a summit of VCs, robo-founders and big banks

By Alexey Sokolin

If the $2 trillion in assets to flow into robo-advisors in the next five years, the majority will go into existing financial institutions, says Mike Sha, chief executive of SigFig. SigFig is a robo-advisor that directly competes with those financial institutions, claiming to oversee $350 billion in assets through data aggregation and analytics. Its assets under management are much lower, about $70 million, according to its ADV, and the 25 basis-point fee on managed accounts is how the firm makes money.

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This article originally published June 22nd, 2015 on RIABiz

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