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Lehigh Valley Business

AI – or robo advising – gains in investment managing

By Jennifer Troxell Woodward

At Betterment, spokeswoman Arielle Sobel said the online firm is designed with a focus on robo investing.

“From the beginning, technology has been a big part of the story behind our mission,” she said. “It’s a critical part of how we’ve built our company – to do the things we do for customers requires better technology than what the incumbents can offer. Our technology is why the term robo-adviser has pervaded the space we created.”

The firm, which has about 9,000 customers in Pennsylvania, has a committee of employees which is the brain behind the technology and creates the algorithms and online services, Sobel said.

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This article originally published July 30th, 2018 on Lehigh Valley Business