AI – or robo advising – gains in investment managing
By Jennifer Troxell Woodward
At Betterment, spokeswoman Arielle Sobel said the online firm is designed with a focus on robo investing.
“From the beginning, technology has been a big part of the story behind our mission,” she said. “It’s a critical part of how we’ve built our company – to do the things we do for customers requires better technology than what the incumbents can offer. Our technology is why the term robo-adviser has pervaded the space we created.”
The firm, which has about 9,000 customers in Pennsylvania, has a committee of employees which is the brain behind the technology and creates the algorithms and online services, Sobel said.Read the Original Article
This article originally published July 30th, 2018 on Lehigh Valley Business