Advisers test robo-investing, with help from Fidelity
By Jed Horowitz and Elizabeth Dilts
Investment advisers concerned about competition from cut-rate digital investment firms known as “robo-advisers” received an olive branch on Wednesday from Betterment LLC, one of the largest of the new competitors.
The New York-based firm, which uses questionnaires and algorithms to create portfolios of inexpensive exchange-traded funds for individual investors, said it is now offering the program to advisers who tout financial planning and investment skills to generally wealthy individuals.Read the Original Article
This article originally published October 15th, 2014 on reuters