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reuters

Advisers test robo-investing, with help from Fidelity

By Jed Horowitz and Elizabeth Dilts

Investment advisers concerned about competition from cut-rate digital investment firms known as “robo-advisers” received an olive branch on Wednesday from Betterment LLC, one of the largest of the new competitors.

The New York-based firm, which uses questionnaires and algorithms to create portfolios of inexpensive exchange-traded funds for individual investors, said it is now offering the program to advisers who tout financial planning and investment skills to generally wealthy individuals.

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This article originally published October 15th, 2014 on reuters

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