A 401(k) From a Robot? Digital Advice Pushes Further Into Consumer Finance
By Ari I. Weinberg
Betterment LLC, which has $5.4 billion in assets under management and 180,000 clients, entered the 401(k) market in January, offering a low-cost plan for small businesses and their employees. The New York-based firm also began offering its automated investment service as a platform for other financial advisers.