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The Wall Street Journal

A 401(k) From a Robot? Digital Advice Pushes Further Into Consumer Finance

By Ari I. Weinberg

Betterment LLC, which has $5.4 billion in assets under management and 180,000 clients, entered the 401(k) market in January, offering a low-cost plan for small businesses and their employees. The New York-based firm also began offering its automated investment service as a platform for other financial advisers.

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This article originally published August 7th, 2016 on The Wall Street Journal