6 Fintech Firms Emerging in New York City (ONDK)
By Richard Best
Betterment has emerged as one of the top robo-advisor firms, competing with the likes of the Vanguard Group, Wealthfront Inc. and Charles Schwab Corporation (NYSE: SCHW) for the billions of dollars flowing into these firms. Founded in 2008, Betterment offers any investor the opportunity to develop personalized investment strategies, plan for retirement, establish an individual retirement account and invest in low-cost exchange-traded funds (ETFs), all without having to talk with a human being. Betterment has raised $200 million from venture capitalists and has more than 180,000 customers who have invested $5.4 billion.