5 Things to Expect From Robo-Advisors in 2016
By Arielle O’Shea
About 15% of those dollars are housed with Betterment, which has emerged as the current leader of the independent robos. The company had $1 billion in assets under management in January 2015; it currently manages $3.2 billion, passing once-front-runner Wealthfront. That growth isn’t letting up.
“We want to help tens of millions of people,” says Jon Stein, Betterment CEO. “That thing that you want that manages your money intelligently for you? That’s the advisor we’re building, because we want that same thing too.”