The Wall Street Journal
$10 Billion Robo-Adviser Betterment Flourishes as Chief Learns to Let Go
By Michael Wursthorn
Mr. Stein wants to do to financial services using technology and automation what companies such as Amazon.com Inc. have done to brick-and-mortar retailers. His mission is to make investment advice and financial services broadly accessible, while also lowering the cost and removing the compensation conflicts investors sometimes grapple with when working with a financial adviser.