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Betterment is the original and largest independent robo-advisor.

Five years ago, Betterment invented the automated investing service, becoming the first of its kind, and now it serves more than 115,000 customers. Betterment is built to provide customers with reliable customer support, convenience, automation, lower costs, and no minimums, all combined to do what's right—for you.

Features and Benefits
Betterment
Vanguard Personal Advisor Services

Minimum Investment

Betterment

None

Vanguard Personal Advisor Services

$50,000

Low Cost: A $100,000 Portfolio

For a $100,000 account, we charge only 0.25%. It's your money—spend more of it in retirement. We also invest you into low-cost funds: our average expense ratio is 0.13%. Vanguard’s average expense ratio can be over 0.15%.

Betterment

Advice and Management Cost:
0.25%

Vanguard Personal Advisor Services

Advice and Management Cost:
0.30%

Get Started In 60 Seconds

We understand your time is precious, so experience our quick signup process. Additionally, we have some of the fastest rollovers in the industry, and the process can be completely paperless. Vanguard’s rollovers are a manual process and you must call in to get set up with an advisor.

Betterment
Vanguard Personal Advisor Services

Requires Phone Call

Automated Tax-Efficient Rebalancing

Betterment automatically rebalances your portfolio. We sell losses first, and we rebalance your account with every transaction—including dividend payments—to minimize capital gains due to unnecessarily selling shares. Vanguard’s rebalancing is manual and only assessed quarterly, which may trigger short-term capital gains taxes.

Betterment
Vanguard Personal Advisor Services

Automated Daily Tax Loss Harvesting

Tax loss harvesting is the practice of selling a security that has experienced a loss. By realizing, or "harvesting" a loss, investors are able to offset taxes on both gains and income. The sold security is replaced by a similar one, maintaining the optimal asset allocation and expected returns. Only our intelligent Tax Loss Harvesting+ algorithm uses alternate and tertiary tickers to avoid wash sales to help you maximize your tax savings.

Betterment
Vanguard Personal Advisor Services

Advanced Personalized Advice

Betterment’s advanced personalized advice and goal-based investing framework lets you know if you are on track to reach investment targets in real-time by projecting future investment values, based on your time horizons, portfolio allocations, and deposit/withdrawal choices. We actively provide recommendations for the frequency and size of deposits to help you meet your goals. Our dynamic savings tool even allows you to map out your different savings scenarios.

Betterment
Vanguard Personal Advisor Services

Lower Taxes from TaxMin Lot Selling

Betterment’s TaxMin cost basis accounting method goes beyond the industry standard (FIFO). We sell losses first to minimize capital gains due to unnecessarily selling shares. Vanguard’s choices of withdrawal methods may not save you the most in taxes.

Betterment
Vanguard Personal Advisor Services

Tax Impact Preview

Betterment is the first and only investment service to estimate taxes you will owe in advance, before you adjust investment allocations or make withdrawals, so you always make the most informed decisions. It’s part of our overall philosophy of being transparent.

Betterment
Vanguard Personal Advisor Services

Next-Day Deposits

We provide the fastest transactions in the automated investment industry. If a transfer request from a checking account is received before 11 p.m. ET, it will be invested the next trading day. Other investment services can take at least 2 business days to put money to work from external checking accounts.

Betterment
Vanguard Personal Advisor Services

Support 7 Days a Week—Live Chat, Phone, and Email

Our investing may be automated, but we’re certainly not. We’re here for you via phone, email, and live chat—7 days a week.

Betterment
Vanguard Personal Advisor Services

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Member of Securities Investor Protection Corporation

Betterment Securities is a member of SIPC. Securities in your account protected up to $500,000. For details, please see www.sipc.org.

Looking out for investors' accounts is a legal duty.

Regulated by the SEC and a member of FINRA, our Broker-Dealer, Betterment Securities, follows a strict set of rules, designed to protect our investors' accounts.

Sourced as of August 10, 2015 and is subject to change without notice. Betterment fee is accurate as of January 30, 2017.

For a full explanation of TLH+, as well as all relevant disclosures, please see our white paper here.

The offer is valid only for new individual accounts with Betterment with an initial deposit of $5,000 or more. Your participation is subject to the following terms and agreements: This promotion is not valid with any other offers and is non-transferrable. Offer available to U.S. residents only. Betterment reserves the right to terminate this offer at any time, to limit account bonuses you are eligible to receive, and to refuse or recover any promotion award if Betterment determines that it was obtained under wrongful or fraudulent circumstances, that inaccurate or incomplete information was provided in opening the account, or that any terms of the Betterment Account Agreements have been violated. Please see additional information at betterment.com/legal.