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Product and Design at Betterment

An insider look into how we craft product and design at the leading edge of the Fintech industry. We'll share how we built it and what we learned along the way.

Featured Articles

Case Study: Preferred name

Part II in a series that explores inclusive design at Betterment. This post focuses on a case study on non-binary and transgender considerations in Fintech.

A Celebration of Culture Through Design

How Asians of Betterment highlighted Lunar New Year through stories from our community. Hear more from Mai Nguyen, Cat Gonzalez, and Pam Do from Asians of Betterment and their collaboration with the Brand Team.

Trans Inclusive Design: Gender UI

Part I in a series that explores inclusive design at Betterment. This post focuses on making the case to remove the ‘gender question’ as well as some takeaways for building inclusive products.

Recent Articles

Socially Responsible Investing: From Idea to Creative Concept

New Socially Responsible Investing Portfolios? New creative concept. One writer and one designer got to work, and this is what they came up with.

Behind the Scenes of Our Holiday Creative

How the Brand Creative Team set out to imagine togetherness and connection with our Betterment family

Test Big or Go Home

Running lots of small split-tests made my team feel productive and gave us plenty to talk about. But it failed to answer the questions that mattered most.

A Comprehensive Guide to Accessible Data Visualization

When you design for accessibility, you benefit everyone. Your charts and graphs (and users) will thank you.

Can You Be Creative In A Regulated Industry?

Regulated industries turn out plenty of bad and boring creative. But it doesn’t have to be that way. Here’s how we think about creativity.

Why Product Managers Must Resist “Quick Wins”

Tackling unplanned tasks from stakeholders made me feel helpful, but it bogged my team down. Here’s how I narrowed our focus to the most impactful tasks.

Hello World!

Introducing the Betterment Product and Design blog.