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Portfolio Strategy

A portfolio strategy is a set of portfolios that aims for a certain kind of performance. Some people value pure market growth. Others value a different approach to growth, such as socially responsible investing or retirement income investing.

Your Portfolio vs. “The Market” &#8211; Comparing Apples to Fruit Salad

Your Portfolio vs. “The Market” – Comparing Apples to Fruit Salad

When you order fruit salad, you don’t expect it to taste like a single apple. If you’re invested in a diversified portfolio, it’s unrealistic to expect it to behave like Apple or even only U.S. stocks.

4 Stats to Change Your Perspective on Investing

4 Stats to Change Your Perspective on Investing

The factors that can be important to becoming a successful investor aren’t what you might think.

What Our Investment Philosophy Means for You

What Our Investment Philosophy Means for You

Betterment’s investment philosophy plays a major role in how we help you make the most of your money. From this philosophy, we can derive five principles that we believe all investors should follow.

Recent Articles

Are Bonds Safe When Interest Rates are Rising?

History shows that fears of bond losses when interest rates rise are largely overblown.

4 Common Mistakes When Investing in Target-Date Retirement Funds

Target-date funds are very common in retirement accounts because they automatically adjust over time. However, plenty of people make mistakes choosing TDFs, which can hurt long-term returns.

How Will the Election Affect Your Investments?

Elections and political events aren’t likely to impact your long-term returns. Instead, focus on lowering your fees where possible, and maximizing your tax efficiency across your portfolio.

4 Myths About Diversification

What is diversification? Many investors know that they should be diversified, but don’t understand what that really means. Here, we break it down for you—along with four big misconceptions about being diversified.

With Market Timing, Even If You Win, You Lose (Hint: Taxes)

When you’re actively trading, short-term capital gains taxes will cripple your take-home returns.

A Guide to Investing in Cash Alternatives

What is the role of cash in investing? Learn more about the role of cash in planning your finances, building a diversified portfolio, and pursuing investment goals.

It’s About Time in the Market, Not Market Timing

Explore how the length of an investing period impacted annual returns from 1928 to 2014.

Investors Need Better Than Target-Date Funds

Applying technology can make investing on a glide path more transparent, lower cost, and personalized for every goal.

Where in the World Are You Invested?

Betterment's portfolio diversification includes holdings across 102 countries. Explore where your money is invested with our widget.

Portfolio Optimization: Our Secret to Driving Better Performance

We optimally blend funds to deliver higher expected investor returns for each asset class and ensure you get the best possible performance from your investments.

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