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Our Story

Betterment's history and company news

Vertical Integration: Better Business, Better Returns

Vertical Integration: Better Business, Better Returns

We are the first and only online investment advisor to take this ultra-efficient approach.

Your Security and Trust Come First

Your Security and Trust Come First

We built systems around the principles of transparency, simplicity, and verification to ensure customer safety and security.

The History of Betterment: How We Started a Company That Changed an Industry

The History of Betterment: How We Started a Company That Changed an Industry

We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.

Recent Articles

Meet Your Personalized Investment Manager

Our service is more than just intelligent portfolio recommendations—it’s about making life better, and making peace of mind accessible to anyone in five minutes or less.

Betterment Raises $100 Million

We’ve raised capital to further our vision of better managing our customers’ financial lives, and becoming their central financial relationship.

Betterment Now Serves More Than 100,000 Customers

Since January 2015, Betterment has more than doubled the size of assets under management and now manages $2.5 billion for more than 100,000 customers.

Growing Customers, Growing the Customer Experience Team

Since starting with Betterment four years ago, I’ve witnessed the company grow from 4,200 customers to more than 100,000. Here’s what’s changed—and what hasn’t.

The SEC and FINRA Get It Right

A bulletin focuses on automated investing and ways consumers should evaluate a service. 

The Best Job in the World

Five years after we debuted Betterment at TechCrunch Disrupt, I am more excited about the future of our smarter investing technology than ever.

5 Years of Smarter Investing: The Betterment Index

Since 2010, Betterment has been working to make investing more efficient and delightful. Here’s that story—by the numbers

Betterment Hits Another Milestone With 75,000 Customers

In just 100 days, we welcomed 25,000 new customers into our community of smarter, automated investors.

Betterment Raises Another $60 Million for Smarter Investing

We are quadrupling the cash we have on hand with the addition of $60 million in new funding, bringing our total funding to $105 million in company history.

How to Use Data as a Financial Advisor and Improve Outcomes

We have embraced data, helping us to make decisions that drive product development and produce meaningful results.