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Investing Principles

Investing principles are the time-tested learnings that shape any investment methodology. Betterment's investing principles guide how we advise Betterment customers.

Featured Articles

Why Only “Buying Local” When Investing Is Risky

Currently, U.S. investors may be asking themselves why they should be investing outside of their home country when their own stock market is doing so well. Just a few decades ago, U.S. investors were asking themselves the opposite question.

What is Dollar-Cost Averaging?

Although it’s not always the most optimal investment strategy, choosing to dollar-cost average into the market has behavioral and psychological benefits that may help you over the long run.

Drivers of Investing: Time Value and Compound Interest

When it comes to investing, the longer you let your money grow and compound, the more money you can likely earn in returns.

Recent Articles

4 Stats to Change Your Perspective on Investing

The factors that can be important to becoming a successful investor aren’t what you might think.

Socially Responsible Investing (SRI) Portfolio FAQ

Learn more about how you can invest in a way that reduces exposure to companies that are deemed to have a negative social impact.

What Our Investment Philosophy Means for You

Betterment’s investment philosophy plays a major role in how we help you make the most of your money. From this philosophy, we can derive five principles that we believe all investors should follow.

Personal Investing Strategies Tailored For You

We’ve long tailored customer portfolios based on factors like goal type, and risk tolerance. Now, we’re further personalizing our advice at the level of the portfolio strategy itself.

Value Investing: Research on the Risk and the Return

Our research on value investing helps us to stay on top of and consider the nuances that come with it.

5 Secrets to Help You Build Wealth by Investing

Whether you’re thinking of investing some extra cash or pushing your 401k or IRA to grow bigger, here are five ways to get more from your money immediately.

My 4 Core Investing Principles

Often new customers write to me and ask, what can I do to build wealth faster? The answer doesn’t have to be complicated.

Why Index Fund Portfolios Win

For the first time, a new study takes on the passive vs. active debate at the portfolio level. Guess which one wins?

The Right Way to Gauge Investment Returns

Studies have shown that most people care more about raw returns than anything else. Unfortunately, this isn't the return you should care about, and it can lead you astray.

Fractional Shares Are Essential to Efficient Investing

Fractional shares are an efficient way to diversify every penny in your investment account. Here’s how we do it.

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