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Investing Principles

Investing principles are the time-tested learnings that shape any investment methodology. Betterment's investing principles guide how we advise Betterment customers.

What Our Investment Philosophy Means for You

What Our Investment Philosophy Means for You

Betterment’s investment philosophy plays a major role in how we help you make the most of your money. From this philosophy, we can derive five principles that we believe all investors should follow.

Personal Investing Strategies Tailored For You

Personal Investing Strategies Tailored For You

We’ve long tailored customer portfolios based on factors like goal type, and risk tolerance. Now, we’re further personalizing our advice at the level of the portfolio strategy itself.

5 Secrets to Help You Build Wealth by Investing

5 Secrets to Help You Build Wealth by Investing

Whether you’re thinking of investing some extra cash or pushing your 401k or IRA to grow bigger, here are five ways to get more from your money immediately.

Recent Articles

My 4 Core Investing Principles

Often new customers write to me and ask, what can I do to build wealth faster? The answer doesn’t have to be complicated.

Nobel Prize-Winning Investing

Betterment philosophy synthesizes the lifelong work of two recent Nobel laureates.

How Technology Leverages Investing Basics

You're hearing more and more about automated investing, but what's the real advantage? This basic answer might surprise you.

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