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Betterment

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Investing Principles

Investing principles are the time-tested learnings that shape any investment methodology. Betterment's investing principles guide how we advise Betterment customers.

Featured Articles

3 Strategies That Can Narrow The Racial Wealth Gap

Decades of voting, housing, job, and banking discrimination created a racial wealth gap in the U.S. Here are three strategies Black Americans can use to take charge of their finances.

Using Investment Goals At Betterment

Goal-based investing. The idea is prized among financial advisors—and our team at Betterment—but to the everyday investor, it’s often difficult to put into practice.

Why Only “Buying Local” When Investing Is Risky

Currently, U.S. investors may be asking themselves why they should be investing outside of their home country when their own stock market is doing so well. Just a few decades ago, U.S. investors were asking themselves the opposite question.

Recent Articles

What is Dollar-Cost Averaging?

Although it’s not always the most optimal investment strategy, choosing to dollar-cost average into the market has behavioral and psychological benefits that may help you over the long run.

Drivers of Investing: Time Value and Compound Interest

When it comes to investing, the longer you let your money grow and compound, the more money you can likely earn in returns.

What Our Investment Philosophy Means for You

Betterment’s investment philosophy plays a major role in how we help you make the most of your money. From this philosophy, we can derive five principles that we believe all investors should follow.

Personal Investing Strategies Tailored For You

We’ve long tailored customer portfolios based on factors like goal type, and risk tolerance. Now, we’re further personalizing our advice at the level of the portfolio strategy itself.

Why Index Fund Portfolios Win

For the first time, a new study takes on the passive vs. active debate at the portfolio level. Guess which one wins?

The Right Way to Gauge Investment Returns

Studies have shown that most people care more about raw returns than anything else. Unfortunately, this isn't the return you should care about, and it can lead you astray.

Fractional Shares Are Essential to Efficient Investing

Fractional shares are an efficient way to diversify every penny in your investment account. Here’s how we do it.