Earn Rewards: Sign up now and earn a special reward after your first deposit. See offer details

<title>Dismiss</title>

Betterment

Save, invest, retire

GET — On the App Store

View

Concerned about market volatility? We've got answers and guidance for you. See videos

<title>Dismiss</title>

Diversification

Diversification in a portfolio helps you mitigate risk while pursuing returns, creating a smoother ride toward long-term performance. Understand diversification, and you'll understand what makes for a solid investment strategy.

Featured Articles

Assessing a Portfolio’s Diversification

Guidance on diversification to help you make portfolio changes, knowing the potential impact to the future performance of your investments.

What A Trip To The Casino Can Teach You About Investing And Risk

Learn the ins and outs of how gambling works from a quantitative investor, and use it to your advantage in investing for the long term.

Why Only “Buying Local” When Investing Is Risky

Currently, U.S. investors may be asking themselves why they should be investing outside of their home country when their own stock market is doing so well. Just a few decades ago, U.S. investors were asking themselves the opposite question.

Recent Articles

Should I Own Stock in the Company Where I Work?

Buying company stock at a discounted price can be worthwhile—if you remember to diversify as soon as possible. The answers to these four questions can help you make your decision.

Your Portfolio vs. “The Market” – Comparing Apples to Fruit Salad

When you order fruit salad, you don’t expect it to taste like a single apple. If you’re invested in a diversified portfolio, it’s unrealistic to expect it to behave like Apple or even only U.S. stocks.

Understanding Betterment’s Portfolio Strategy

Here at Betterment, we invest in low-cost, globally diversified funds. Learn more about what we invest in and what it means for your portfolio.

Understanding Our Flexible Portfolios

Learn how advanced investors can take more control over their portfolio by modifying the weightings of individual asset classes.

Diversification: Winning the War by Losing Battles

Diversification involves knowingly accepting some individual losses in order to gain long-term returns.

4 Myths About Diversification

What is diversification? Many investors know that they should be diversified, but don’t understand what that really means. Here, we break it down for you—along with four big misconceptions about being diversified.

Quiz: Do You Understand Diversification?

Research shows most people don’t understand how much diversifying their investments impacts their performance. We’ve created a quiz for you to see how much you know about investment diversification.

Why You Should Invest Beyond U.S. Stocks

Your Betterment portfolio is internationally diversified. Here are three reasons why that’s essential for managing risk over time.

Where in the World Are You Invested?

Betterment's portfolio diversification includes holdings across 102 countries. Explore where your money is invested with our widget.

Diversification and Performance: Two Portfolios

The Betterment portfolio has historically outperformed a DIY benchmark portfolio by as much as 1.8%. Take a look.

See details and disclosure for Betterment's articles and FAQs.