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Betterment's Story

Betterment changed the financial industry. Our story is one of fighting for our customers, advocating on financial legislation, and creating a product that helps to deliver better financial advice to more people.

Remembering Jack: Why There Is No Betterment without Bogle

Remembering Jack: Why There Is No Betterment without Bogle

Without Jack Bogle, Betterment probably wouldn’t have ever been. He leaves a legacy of customer-centricity to live up to.

CEO Jon Stein: How You Shape Betterment’s Vision for 2019

CEO Jon Stein: How You Shape Betterment’s Vision for 2019

How you use Betterment and what you tell us shapes our future. Betterment CEO Jon Stein describes what he’s hearing from customers and how those ideas are changing what we’re building in 2019.

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.

Recent Articles

Engineering the Launch of a New Brand for Betterment

In 2017, Betterment set out to launch a new brand to better define the voice and feel of our product. After months…

The Fiduciary Rule: An Interview with Jon Stein

The fiduciary rule is wrongfully under fire. Betterment Founder and CEO Jon Stein joins "Better Off" this week to discuss why this rule is so important for retirement savers.

The History of Betterment: Changing an Industry

We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.

Meet Your Personalized Investment Manager

Our service is more than just intelligent portfolio recommendations—it’s about making life better, and making peace of mind accessible to anyone in five minutes or less.

Betterment Is the Fastest-Growing Advisor on the FT 300 List

For the second year in a row, Betterment makes the Financial Times 300 List of top Registered Investment Advisors, this time as the fastest-growing RIA on the list.

Betterment Raises $100 Million

We’ve raised capital to further our vision of better managing our customers’ financial lives, and becoming their central financial relationship.

Betterment Now Serves More Than 100,000 Customers

Since January 2015, Betterment has more than doubled the size of assets under management and now manages $2.5 billion for more than 100,000 customers.

Growing Customers, Growing the Customer Experience Team

Since starting with Betterment four years ago, I’ve witnessed the company grow from 4,200 customers to more than 100,000. Here’s what’s changed—and what hasn’t.

The Best Job in the World

Five years after we debuted Betterment at TechCrunch Disrupt, I am more excited about the future of our smarter investing technology than ever.

5 Years of Smarter Investing: The Betterment Index

Since 2010, Betterment has been working to make investing more efficient and delightful. Here’s that story—by the numbers

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