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Betterment's Story

Betterment changed the financial industry. Our story is one of fighting for our customers, advocating on financial legislation, and creating a product that helps to deliver better financial advice to more people.

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The History of Betterment: Changing an Industry

We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.

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Latinx At Betterment Members Share Generational Financial Advice

Latinx at Betterment members share how being Latinx impacts their financial journeys, the advice they received from their parents, and how they define financial stability today.

Three LGBTQ+ Influencers Share Tips For Successful Financial Planning

LGBTQ individuals and same-sex couples face unique financial challenges when it comes to family planning, healthcare, and more. Here’s how three individuals are preparing for a secure and meaningful financial future.

Financial Advice From Betterment’s LGBTQ+ Community

Members of Betterment’s Betterpride ERSG share their financial goals, long-term money habits, and advice for how they approach money decisions in their everyday lives.

Personal Finance Stories From Our AAPI Community

Members of the Asians of Betterment ERSG share financial advice learned from their parents and the immigrant experience, and how their financial perspectives have shifted over time.

Financial Resources For Women’s History Month

Join us as we celebrate Women’s History Month. Explore our personal recommendations for featured organizations, financial content, and more below.

Betterment’s Women Leaders Share Their Best Career Advice

Nine women leaders across Betterment talk about their work, leadership, and advice for the next generation.

A Financial Guide To Black History Month

Join us as we celebrate Black History Month with the Black at Betterment employee resource strategy group. Explore their personal recommendations for featured organizations, financial content, and more below.

How Betterment’s Climate Impact Portfolio Was Born

At Betterment, our work is just beginning. Our Climate Impact portfolio is as much a process as it is a product. We see it as a continuation of a conversation with our customers, who told us in no uncertain terms, that climate change matters to them.

The Pursuit Of Betterment’s New CEO (And Finding Happiness Along The Way)

Jon Stein is delighted to announce the appointment of Sarah Kirshbaum Levy as his successor and new CEO of Betterment.

What the Ultimate Betterment User Looks Like

We're going to break down how to get the most value out of the goal-based money manager Betterment is designed to be.