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Betterment's Story

Betterment changed the financial industry. Our story is one of fighting for our customers, advocating on financial legislation, and creating a product that helps to deliver better financial advice to more people.

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.

The Fiduciary Rule: An Interview with Jon Stein

The Fiduciary Rule: An Interview with Jon Stein

The fiduciary rule is wrongfully under fire. Betterment Founder and CEO Jon Stein joins "Better Off" this week to discuss why this rule is so important for retirement savers.

The History of Betterment: How We Started a Company That Changed an Industry

The History of Betterment: How We Started a Company That Changed an Industry

We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.

Recent Articles

Meet Your Personalized Investment Manager

Our service is more than just intelligent portfolio recommendations—it’s about making life better, and making peace of mind accessible to anyone in five minutes or less.

Betterment Is the Fastest-Growing Advisor on the FT 300 List

For the second year in a row, Betterment makes the Financial Times 300 List of top Registered Investment Advisors, this time as the fastest-growing RIA on the list.

Betterment Raises $100 Million

We’ve raised capital to further our vision of better managing our customers’ financial lives, and becoming their central financial relationship.

Betterment Now Serves More Than 100,000 Customers

Since January 2015, Betterment has more than doubled the size of assets under management and now manages $2.5 billion for more than 100,000 customers.

Growing Customers, Growing the Customer Experience Team

Since starting with Betterment four years ago, I’ve witnessed the company grow from 4,200 customers to more than 100,000. Here’s what’s changed—and what hasn’t.

The Best Job in the World

Five years after we debuted Betterment at TechCrunch Disrupt, I am more excited about the future of our smarter investing technology than ever.

5 Years of Smarter Investing: The Betterment Index

Since 2010, Betterment has been working to make investing more efficient and delightful. Here’s that story—by the numbers

Betterment Hits Another Milestone With 75,000 Customers

In just 100 days, we welcomed 25,000 new customers into our community of smarter, automated investors.

Betterment Raises Another $60 Million for Smarter Investing

We are quadrupling the cash we have on hand with the addition of $60 million in new funding, bringing our total funding to $105 million in company history.

The First Automated Investing Service to Manage Funds for 50,000+ Customers

More people invest with Betterment than all the other automated investing services combined.

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