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Betterment's Story

Betterment changed the financial industry. Our story is one of fighting for our customers, advocating on financial legislation, and creating a product that helps to deliver better financial advice to more people.

Do More With Our Redesigned Mobile App

Do More With Our Redesigned Mobile App

Manage your financial life with our completely redesigned mobile app. We took feedback from customers like you and turned our app into a hub for your financial life.

Empowering our Community: Introducing the SHARE Series

Empowering our Community: Introducing the SHARE Series

Betterment’s new series is a platform designed to bring women in the tech community together to lead, learn, and grow.

Building for Better: Gender Inclusion at Betterment

Building for Better: Gender Inclusion at Betterment

Betterment sits at the intersection of two industries with large, historical gender gaps. We’re working to change that—for ourselves and our industries.

Recent Articles

Remembering Jack: Why There Is No Betterment without Bogle

Without Jack Bogle, Betterment probably wouldn’t have ever been. He leaves a legacy of customer-centricity to live up to.

CEO Jon Stein: How You Shape Betterment’s Vision for 2019

How you use Betterment and what you tell us shapes our future. Betterment CEO Jon Stein describes what he’s hearing from customers and how those ideas are changing what we’re building in 2019.

Jon Stein on “How I Built This:” Reflecting on Our Story

Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.

Engineering the Launch of a New Brand for Betterment

In 2017, Betterment set out to launch a new brand to better define the voice and feel of our product. After…

Here’s How Betterment Women Are Shaping the Future of Finance

Twelve women across eleven different departments came together to talk about why they’ve chosen careers in fintech.

The Fiduciary Rule: An Interview with Jon Stein

The fiduciary rule is wrongfully under fire. Betterment Founder and CEO Jon Stein joins "Better Off" this week to discuss why this rule is so important for retirement savers.

The History of Betterment: Changing an Industry

We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.

Meet Your Personalized Investment Manager

Our service is more than just intelligent portfolio recommendations—it’s about making life better, and making peace of mind accessible to anyone in five minutes or less.

Betterment Is the Fastest-Growing Advisor on the FT 300 List

For the second year in a row, Betterment makes the Financial Times 300 List of top Registered Investment Advisors, this time as the fastest-growing RIA on the list.

Navigating Market Stress: Betterment’s Approach to Brexit

The morning after the “Brexit” vote, Betterment instituted a short delay in trading to avoid the worst of a potentially erratic market. Here’s why and how we made this decision.

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