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Betterment's Story

Betterment changed the financial industry. Our story is one of fighting for our customers, advocating on financial legislation, and creating a product that helps to deliver better financial advice to more people.

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CEO Jon Stein: How You Shape Betterment’s Vision For 2019

How you use Betterment and what you tell us shapes our future. Betterment CEO Jon Stein describes what he’s hearing from customers and how those ideas are changing what we’re building in 2019.

Jon Stein on “How I Built This:” Reflecting On Our Story

Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.

The History of Betterment: Changing an Industry

We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.

Related Posts

On Hold? We’re Here. Promise.

Read the open letter from our CEO to learn how Betterment is addressing the increased servicing demands of a growing customer base.

Betterment’s Founder Is Looking Forward

We’ve made a lot of headway towards our mission to help you make the most of your money over the last decade. I can’t wait for you to see what’s coming next.

Goal-Based Investing: A Decade In Review

As we all look forward to and plan for the future, let’s stop and take a look at the past decade to see what we can learn from it.

What Is A Fiduciary?

A fiduciary is a person or institution that is required to act in the best interest of another person when managing their financial life. Here’s why that can be important.

Do More With Our Redesigned Mobile App

Manage your financial life with our completely redesigned mobile app. We took feedback from customers like you and turned our app into a hub for your financial life.

Building for Better: Gender Inclusion at Betterment

Betterment sits at the intersection of two industries with large, historical gender gaps. We’re working to change that—for ourselves and our industries.

Why There Is No Betterment Without Bogle

Without Jack Bogle, Betterment probably wouldn’t have ever been. He leaves a legacy of customer-centricity to live up to.

CEO Jon Stein: How You Shape Betterment’s Vision For 2019

How you use Betterment and what you tell us shapes our future. Betterment CEO Jon Stein describes what he’s hearing from customers and how those ideas are changing what we’re building in 2019.

Jon Stein on “How I Built This:” Reflecting On Our Story

Jon Stein joins NPR’s Guy Raz for an episode of “How I Built This” to look back at how Betterment started, what mistakes were made, and how they turned into learnings for the robo-advisor we are today.

Here’s How Betterment Women Are Shaping the Future of Finance

Twelve women across eleven different departments came together to talk about why they’ve chosen careers in fintech.

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