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Behavioral Finance

How do humans make decisions? Research from behavioral finance shows that investor success is often shaped more by their behavior—their savings, expenses, and response to markets—than by market prices themselves. Understanding behavioral finance can shape the way you invest.

Featured Articles

Manage Your Cash the Modern Way With Two-Way Sweep

Manage Your Cash the Modern Way With Two-Way Sweep

Manage your cash the modern way—effortlessly. Try out Two-Way Sweep, our latest in cash management technology.

Why Stock Market News Might Be Misleading You

Why Stock Market News Might Be Misleading You

Learn to separate the meaningful information from the noise. Knowing the right way to interpret market news can help us to make smarter decisions about how to manage our investments.

What is Dollar-Cost Averaging?

What is Dollar-Cost Averaging?

Although it’s not always the most optimal investment strategy, choosing to dollar-cost average into the market has behavioral and psychological benefits that may help you over the long run.

Recent Articles

What Are The Most Effective Deposit Settings?

Choosing the right deposit strategy is an important step towards helping you reach your goals. We recommend setting up your auto-deposits so that they occur right after each paycheck.

How Checking Performance Might Hurt Your Performance

As your investment manager, we strive to maximize your returns and reduce your investment costs. But did you know that we also try to help you reduce your stress?

Women and Money: Bridge The Gap

It’s no secret that women fight more of an uphill battle than male peers in their efforts to reach personal financial goals.

5 Finance Books That Can Help You Get it Together

Ever wondered what’s on our bookshelf? We share five finance books that we love, because we’re sure they can help you on your journey to become a smarter investor.

What Lottery Winners Lose Out On Because of Human Behavior

Research shows that lottery winnings—and other major cash windfalls—can make life more complicated than you might expect. Converting it into a lifetime of financial stability takes some careful planning (and maybe some help).

How You Can Reach Your Investment Goal—Even When You Veer Off-Track

We highlight all of the intelligent strategies we use to help protect you from market downturns as you approach the target dates for your goals—and discuss the actions you can take if your goals become off-track.

Lifestyle Creep: The Biggest Threat to Financial Planning

Lifestyle creep can severely impact financial planning by spending more income over time than we plan on saving.

Investing’s Pain Gap: What You Put Up With To Earn Returns

Markets are frustrating—especially when you look at a year’s worth of returns. Year to year, you can easily experience what we call the pain gap. The key is to not let the pain gap create a behavior gap between your account and market performance.

Our Evidence-Based Approach to Improving Investor Behavior

Betterment’s rigorous testing helps to ensure that we know what works (and what doesn’t) when it comes to improving design and investor outcomes.

A Live Q&A with Betterment’s Managing Director of Investing

Here’s a recap of our online educational question and answer session with our very own Dan Egan, Betterment’s Managing Director of Behavioral Finance and Investing.

See details and disclosure for Betterment's articles and FAQs.