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Behavioral Finance

How do humans make decisions? Research from behavioral finance shows that investor success is often shaped more by their behavior—their savings, expenses, and response to markets—than by market prices themselves. Understanding behavioral finance can shape the way you invest.

Featured Articles

Here’s Why Free Trades Might Not Be A Good Deal After All

D-I-Y? How about D-I-No. Here’s why those free trades might not be such a good deal after all.

How Betterment’s investment approach helps 401(k) investors

Dan Egan, Betterment’s VP of Behavioral Finance and Investing, answers the most common investment questions asked from 401(k) plan sponsors.

3 Things Animal Crossing Can Teach You About Investing

We played the Stalk Market and we don’t think we’ll ever look at turnips the same way again.

Recent Articles

COVID-19’s Impact On 
Investor Sentiment

Betterment examines how the COVID-19 crisis has and will continue to impact investors: their financial security, spending habits and reactions to the market turbulence.

What If Preston Waters Had Invested His Blank Check?

If you grew up in the 90’s, I’ve got one question for you: What would you do with a blank check?

Two-Way Sweep Methodology

Two-Way Sweep helps make everyday cash management easier to handle by seamlessly moving your extra cash from your linked checking account—and back when you need it.

Manage Your Cash the Modern Way With Two-Way Sweep

Manage your cash the modern way—effortlessly. Try out Two-Way Sweep, our latest in cash management technology.

Why Stock Market News Might Be Misleading You

Learn to separate the meaningful information from the noise. Knowing the right way to interpret market news can help us to make smarter decisions about how to manage our investments.

What is Dollar-Cost Averaging?

Although it’s not always the most optimal investment strategy, choosing to dollar-cost average into the market has behavioral and psychological benefits that may help you over the long run.

What Are The Most Effective Deposit Settings?

Choosing the right deposit strategy is an important step towards helping you reach your goals. We recommend setting up your auto-deposits so that they occur right after each paycheck.

How Checking Performance Might Hurt Your Performance

As your investment manager, we strive to maximize your returns and reduce your investment costs. But did you know that we also try to help you reduce your stress?

Women and Money: Bridge The Gap

It’s no secret that women fight more of an uphill battle than male peers in their efforts to reach personal financial goals.

5 Finance Books That Can Help You Get it Together

Ever wondered what’s on our bookshelf? We share five finance books that we love, because we’re sure they can help you on your journey to become a smarter investor.

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