WELCOME, SAVVY INVESTOR.

Betterment is an online financial advisor that uses technology to efficiently manage your money and help increase returns. Earn up to 30,000 American Airlines AAdvantage® miles when you invest with Betterment.

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Let's break this down.

5 smart reasons to invest with Betterment and earn up to 30,000 AAdvantage® miles.

Reason #1

We're shaping the future of financial services.

When it comes to investing for the future, you've likely had a couple of options: You could do it yourself, or you could hand it off to an investment manager. The first can be tedious, time-consuming, and error-prone; the second has historically meant tolerating outdated technology and potential conflicts of interest.

Reason #2

You get personalized guidance from real people.

Send your questions to our licensed financial experts, and get actionable answers and advice. Our team can answer questions about investing, retirement, tax planning, college savings, mortgages, and other debt.

Reason #3

Our groundbreaking technology dramatically lowers costs.

Our approach to long-term investing can help you earn 2.66% more per year than a typical investor. Our technology helps make this possible by lowering taxes, lowering fees, and diversifying your portfolio.

Reason #4

We're always working to personalize your experience.

Every investor is unique, so Betterment was designed to be flexible - whether you use us for a smaller goal, such as emergency savings, or as your core investment strategy. The best way to get to know us is to give us a try and see what value we bring. As an American Airlines customer, you can earn up to 30,000 AAdvantage® miles in the process.

Reason #5

We act in your best interest.

We're a fiduciary, which means we have your interests in mind. We're not incentivized to recommend certain funds, and we don't have our own investment funds of our own to sell. That means we'll do what we believe is right for you. (And frankly, we like it that way.)

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In the press

Don't just take our word for it.

"A high-quality, low-cost, customer-service-oriented experience."

Wall Street Journal

"Betterment became the first independent robo-advisor to reach $10 billion in assets under management."

FastCompany

"Automated investment advice is one of the hottest areas for investors...and Betterment is the market-leading independent."

Business Insider