The smart, modern way to invest

Earn up to 30,000 AAdvantage® miles when you invest with Betterment. A personalized portfolio, first class financial advice and your next vacation may be closer than you'd think.

Get started

Tell us a bit about yourself.

Where are you in your financial life and what are you investing for? Dream vacation? Down payment? Retirement?

We'll build you a portfolio.

Based on your answers, we'll recommend an investing plan and use our technology to build you a personalized portfolio.

We put our magic to work.

And we keep working. Once we get you set up, we'll manage your portfolio with tax-smart technology.

Earn your miles.

Achieve your financial goals and earn your AAdvantage® miles.

About us

Proudly serving AAdvantage® members

We use modern technology to take complex investing strategies and make them more efficient. What does that mean for you? We're built for better returns, provide unlimited advice, and manage your money—all for one low, transparent fee.

Meet your new financial advisor.
In the press

Here's what people are saying.

"Betterment has made a name for itself among US retail investors."

Financial Times

"Betterment became the first independent robo-advisor to reach $10 billion in assets under management."

FastCompany

"Automated investment advice is one of the hottest areas for investors...and Betterment is the market-leading independent."

Business Insider

Built for better returns.

We’re designed to help you make more over time. We take sophisticated investing strategies and make them better with modern, tax-smart technology.

Unlimited personalized advice.

Burning questions? Send 'em our way. You get unlimited access to licensed financial experts (read: real live people)—anytime, anywhere.

One low fee, starting at 0.25%.

Hidden costs? Nowhere to be found. No matter who you are or how much money you invest, you get everything for one low, transparent fee.

Join today and start investing better.

Get started